A B O U T S A R A H
Transition Facilitator for owners and directors at a crossroads.
High-stakes decisions need more than answers. They need clarity, neutrality, and the space to think without pressure.
Your business is successful. The question is whether it's still taking you somewhere you want to go.
W H A T I B E L I E V E
The ideas that shape everything I do.
Principles, not platitudes.
01
Clarity isn't a lightning bolt. It's a process.
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02
The best decisions honour both the business and the person leading it.
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03
A calm, neutral space creates better thinking, better planning and better outcomes
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04
Leaders deserve support that strengthens both their strategic direction and their emotional wellbeing.
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05
No one should have to do this alone.
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M Y W O R K
Every business decision is made by a person.
A fundamental truth that a lot of business thinking ignores completely, often to the detriment of the business owner themselves.
I write and speak about what happens at the intersection of strategy and the human experience of running a business: the decisions, the pressure, the moments that change direction.
20+
Years collaborating with business owners and stakeholders
33%
Year-on-year turnover growth achieved at GroForth
3
Disciplines - accounting, business building, and executive coaching
W H E R E I ' VE C O M E F R O M
Every step of my career has brought me here.
A career built at the intersection of numbers and people.
E A R L Y C A R E E R
Learning How Great Businesses Work
Starting in my family's local business, I learned customer service, marketing, organisational skills and most importantly, empathy. Those foundations have never left me. I went on to hold roles at GE Money, PFP Group Ltd and CPL.
2 0 + Y E A R S
Accounting Consultant & Strategic Advisor
For over twenty years I collaborated with business owners and stakeholders, starting as an accounting trainee and progressing to accounting consultant. I helped clients grow and manage their financial success, organisational behaviour and improved processes, while helping them build cultures where innovation could flourish.
2 0 1 4
Founded GroForth
Over the next decade I learned the ins and outs of starting, growing, and selling a business. More importantly, I learned how to hire, fire, build and grow an amazing team and create a culture of psychological safety - increasing turnover by 33% year on year.
N O W
Executive Coaching & Emotional Intelligence
After selling GroForth, I qualified in executive coaching and Emotional Intelligence. I now have the tools to work on the people side of a business just as rigorously as the numbers, bringing both disciplines together for the business owners who need both.
W H O I W O R K W I T H
Leaders who refuse to accept the status quo.
Doing things the way they're supposed to be done is not how I work, and it's not how my clients work either.
As a transition facilitator, I bring my unique blend of hard-won business skills and deep emotional intelligence to help other business owners and directors create thriving ecosystems where businesses and the people within them, can flourish.
- Business owners facing scale, restructure, succession or sale
- Directors redefining their responsibilities or bringing in a CEO or MD
- Leaders questioning their future role or identity within the business
- Founders preparing for transition, reinvention or a new chapter
W A Y S W E C A N W O R K T O G E T H E R
The strategy and clarity you and your business needs.
Three programmes, designed for where you are right now.
The Clarity Intensive
Decision Readiness Session
For owners and directors who know something needs to change but aren't yet sure what. Through a blend of coaching and commercial thinking, we explore every option through two lenses, what's right for you as a person, and what's right for the business.
The Transition Programme
Transition Advisory
For owners who have made their decision and are ready to move. Whether you're selling, merging or retiring, this programme preparing the business whisupports the full transition, le helping you navigate the personal side of stepping away.
Runs at your pace · Typically 6–18 months
The Leadership Programme
Building You As A Leader
For executives and directors who want to change how they lead. Helping you figure out what it takes to commit, what gets in the way, and how to build something that actually holds.
Typically 6–12 month commitment
A L I T T L E M O R E A B O U T M E
Outside the work.
The person behind the practice.
Outside of work, I'm happiest walking with friends, reading, and finding quiet corners for coffee and reflection.
I value personal growth, strength training, learning and challenging myself to evolve without rushing.
These practices keep me grounded, present and able to show up fully for my clients.
Q U A L I F I C A T I O N S
Education & Credentials
Education
- 2025 Masters in Business & Executive Coaching – UCD Smurfit (2021-2025)
- 2024 Diploma in Organisational Change & Transformation – UCD Smurfit
- 2006 ACCA – Chartered Certified Accountant
- 2004 Masters in Entrepreneurship – University of Limerick
- 2002 Degree in Accounting – MTU
Coaching Credentials
- 2024 Genos Emotional Intelligence Certified Practitioner
- 2023 EMCC – European Mentoring & Coaching Council
- 2020 The Global Coaching Group (GCG)
- 2019 Marshall Goldsmith Stakeholder-Centered Coaching
- 2017 Lead the Field – Proctor Gallagher Institute
- 2016
Thinking Into Results – Proctor Gallagher Institute