Transition Facilitator for owners and directors at a crossroads.

When you’re facing a high‑stakes decision in business (scale, succession, restructure, selling, stepping back or redefining your role) you don’t just need answers. You need clarity, neutrality,  and a supportive space to think it through without pressure.


That’s where I come in.

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My Story

I’ve started, built, and successfully sold my own business. I’ve led teams, managed clients, made difficult decisions, and navigated the emotional highs and lows that come with entrepreneurship.


Before that, I trained as an accountant, which gave me deep roots in numbers, structure, forecasting, and the realities behind business performance.


Later, through executive coaching and Emotional Intelligence training, I learned to understand the human side of decision‑making, identity, values, relationships, pressure, and the weight of responsibility.


Today, I bring all of this together to help owners and directors get clear on what’s next, without judgment, noise or agenda.

What I Believe


I believe:

  • There is no right or wrong answer, only the right answer for right now.
  • Clarity isn’t a lightning bolt; it’s a process.
  • Decisions can evolve and that’s okay.
  • The best decisions honour both the business and the person leading it.
  • A calm, neutral space creates better thinking, better planning, and better outcomes.
  • Leaders deserve support that strengthens both their strategic direction and their emotional well‑being.


These beliefs shape everything I do.

About Sarah Daly Growing Up

How I Work


Clients describe me as calm, structured and steady, someone who brings clarity where there’s noise, and groundedness where there’s overwhelm.


My approach is built on:

  • Neutrality - No agenda. No pressure. I won’t push you toward a specific outcome, only toward clarity.
  • Strategic simplicity - Simple steps, clear thinking, and focused decision‑making.
  • Whole‑person support - We look at business impact and life impact, because the two cannot be separated.
  • Compassionate accountability - Gentle direction that keeps you moving forward without overwhelm.
  • Emotional intelligence - Understanding how decisions affect identity, relationships and personal energy.


Together, we create the conditions for calm clarity and intentional action. 

Credentials & Experience



Here’s what informs my work:

  • Former accountant
  • Founder who built and sold a business
  • Executive & business coach
  • Genos Emotional Intelligence practitioner (assessment + debrief)
  • 13+ years in leadership, operations and strategic decision-making
  • Experience across corporate and SME environments
  • Led teams through growth, crisis, restructure and exit readiness
  • Specialised in business transitions, leadership clarity and owner identity work


This blend of commercial understanding and human insight is what makes Transition Facilitation different from consulting or coaching alone.

About Sarah Daly

Who I Work With



  • Business owners facing scale, restructure, succession or sale
  • Directors redefining their responsibilities or bringing in a CEO/MD
  • Leaders questioning their future role or identity
  • Founders preparing for transition, reinvention, or a new chapter
  • Anyone at a crossroads who needs a space to think clearly and decide with confidence

Testimonials

John Doe's Image
“I arrived conflicted and left with a decision I could stand over and a plan my team could follow.”

~ CEO, Manufacturing

John Doe's Image
“Identity was the hidden variable I hadn’t considered. Sarah helped me make a business decision that finally aligns with my life.”

~ Founder, Tech Services

John Doe's Image
“Her calm presence and structured thinking helped me see options I couldn’t see alone.”

~ Owner, Professional Services

A Little More About Me


Outside of work, I’m happiest walking with friends, reading, and finding quiet corners for coffee and reflection.

I value personal growth, strength training, learning, and challenging myself to evolve without rushing.

These practices keep me grounded, present, and able to show up fully for my clients.


My Commitment


I’m all in when it comes to supporting leaders through transition.
If you’re ready to explore your crossroads with clarity and confidence. I’m here.


Start a Conversation


A confidential, no-pressure space to think things through.

Qualifications

Education


  • 2025 Masters in Business & Executive Coaching – UCD Smurfit (2021-2025)
  • 2024 Diploma in Organisational Change & Transformation – UCD Smurfit
  • 2006 ACCA – Chartered Certified Accountant
  • 2004 Masters in Entrepreneurship – University of Limerick
  • 2002 Degree in Accounting – MTU


Coaching Credentials


  • 2024 Genos Emotional Intelligence Certified Practitioner
  • 2023 EMCC – European Mentoring & Coaching Council
  • 2020 The Global Coaching Group (GCG)
  • 2019 Marshall Goldsmith Stakeholder-Centered Coaching
  • 2017 Lead the Field – Proctor Gallagher Institute
  • 2016 Thinking Into Results – Proctor Gallagher Institute